Mayo Clinic September 29, 2022
John Halamka

Challenging the status quo in technology and medicine can take a heavy toll, but history has demonstrated that it often yields measurable benefits for both clinicians and patients. 

By John Halamka, M.D., president, Mayo Clinic Platform, and Paul Cerrato, senior research analyst and communications specialist, Mayo Clinic Platform

On September 28, 1997, Apple aired its famous “Think Different” commercial, which started with: “Here’s to the crazy ones, the misfits, the troublemakers, the round pegs in square holes.”  The ad went on to praise unconventional thinkers willing to challenge the status quo and forge a path to innovative products and services. As the ad pointed out: They change things. In the history of technology and health care, that’s often been the case,...

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