Forbes August 8, 2024
Eilon Reshef, cofounder and CPO of Gong, is a seasoned entrepreneur, executive and investor in the internet and software spaces.
Data-driven decisions are more impactful than decisions made without a substantive basis in data. Research shows little ambiguity: In a 2023 Harvard Business Review survey sponsored by Google Cloud, 75% of respondents said that “having a data-driven culture is very or extremely important to their organizations’ overall success.” And leaders who use AI most strategically tend to be more profitable than their AI-less peers.
The problem is that not every domain has equal access to high-quality, easily analyzable data. Take, for example, marketing versus sales.
Marketing is faced with an embarrassment of riches: They can track webpage bounce rates, email...
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