Here is how Apple protects your privacy with its new AI features

AXIOS December 16, 2024
Ina Fried

Apple has designed Apple Intelligence to make significant use of personal information, but the company promises that it keeps that information private — even from Apple — and doesn’t use your data to train its AI models.

Why it matters: In order to deliver the highly personalized results Apple promises, it needs the trust of users and the policies designed to earn it.

Catch up quick: Tech companies — Apple included — don’t have to say where they get the information used to train their models. But they do have to say how customer data is used.

• In this series, Axios is looking company by company at how customer information is used in conjunction with AI systems and what,...

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