Forbes February 29, 2024
New wave aging is one of the primary consumer priorities this year, says health and wellness retailer, Holland & Barrett’s (H&B) Wellness Trends Report for 2024.
“As the average lifespan is increasing and people are living longer, we’re seeing concepts such as ‘reducing biological age’ and ‘age reversal’ appearing,” says Alex Glover, Senior Nutritionist at H&B. “Longevity diets are certainly getting more airtime.”
This year, the key to a youthful appearance does not lie not in the beauty aisle, but on your plate. Indeed, emerging research suggests that certain foods and beverages can do wonders for our skin, helping us turn back the clock and achieve a youthful glow.
For example, incorporating foods rich in anti-inflammatory properties, antioxidants, and vitamins...
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