Forbes April 27, 2022
Exercise is essential for healthy aging. It can help prevent heart disease, strokes, and diabetes and improves the immune system. Working out can decrease your risk of falls. Because it produces endorphins, it can also improve your mental health. Two 31-year-old techies, Katie Reed and Kelly Froelich, started Balanced, a digital fitness app so older adults, like their grandparents, can personalize exercise routines to protect against injuries, pain points, and illness and achieve their personal goals such as improving balance, bone density, flexibility, or muscle mass.
The pair are moving away from old-fashioned labels like senior, elderly, and silver to describe the demographic and the products aimed at them. Importantly, exercise for older adults isn’t being treated like a prescription...
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