PMLiVE October 29, 2019
With the UK’s NHS unveiling a major partnership with Amazon’s Alexa, is pharma in danger of being left behind?
According to research from EY, almost a quarter of UK households now own a voice- controlled digital home assistant device and a further 41% plan to own one in the next five years.
While there are plenty of obvious day-to- day uses for these devices (checking the weather, sourcing music, finding recipes, etc), it is evident that this rapid roll-out of voice tech in the home also has implications for healthcare.
Our research reveals that 27% of people with a smart speaker at home are already using it to look up medical advice or would be particularly...