Becker's Healthcare July 11, 2024
Online trackers are prevalent on the websites of the largest healthcare companies in the U.S., often without the awareness of the patients they serve, Bloomberg reported July 11.
A Bloomberg analysis found that trackers from Meta Platforms’ Facebook were able to access sensitive information such as dates of birth and phone numbers on Cigna Group’s pharmacy unit website. Additionally, partial Social Security numbers entered on UnitedHealth Group’s pharmacy benefit division website could be sent to Adobe’s marketing service. Websites affiliated with CVS Health allowed Social Security numbers, passwords and dates of birth to be read by analytics company Quantum Metric.
A Meta representative told the news outlet that advertisers are not supposed to transmit sensitive personal information via the company’s...
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