MedCity News December 23, 2024
From a marketing perspective, there are three significant trends to watch in 2025 — strategic brand partnerships, AI-driven healthcare information delivery, and the fundamental shift in social media engagement paradigms.
As we approach 2025, healthcare marketing stands at a pivotal crossroads, one where traditional healthcare delivery models will increasingly intersect with technological innovation and evolving consumer behavior. There will be challenges for leading healthcare institutions and for those seeking to disrupt the category. Both will play a necessary role in ensuring care is available and accessible to all. And to navigate possible volatility as a new administration takes over in January.
From a marketing perspective, there are three significant trends we are talking with healthcare CEOs and CMOs about...
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