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Becker's Healthcare March 20, 2023
Marketers said they look to increase TikTok ad spending by 75 percent, MM+M reported March 17.
According to a report from WARC Media, TikTok’s global ad revenue is expected to increase to $15 billion by 2023, a 15 percent increase from 2022.
Pharma and healthcare is expected to increase its ad spending on TikTok from $409 million in 2022 to more than $700 million in 2023.
The goal, according...
