Becker's Healthcare April 16, 2024
Critiques of out-of-pocket spending in healthcare have long centered on the erratic nature of prices, with comparisons resting on sticker stability in other industries — a reference point that may not be as valid today as it once was.
Christopher Beam, writing fellow at The Atlantic, delves into the plethora of pricing models confronting consumers daily and the idea that add-ons, surges and personalization mean “there’s no such thing as a price anymore,” as his headline asserts.
Airlines pioneered the use of dynamic pricing going back to the 1980s, marking one of the early widespread instances where customers could buy at lower prices by booking early, with prices escalating for later bookings. In the 2000s, they moved on...
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