Insider Intelligence February 6, 2023
Over the past year, retail has pushed further into healthcare for two reasons:
1. More customers. As consumers grow frustrated with traditional healthcare providers, retailers have an opportunity to offer less expensive, more accessible healthcare options.
- Once consumers have entered the retailers’ ecosystem, retailers can use loyalty programs and incentives like discounts and special offers to keep customers coming back.
- In-store healthcare services offer retailers the chance to create a one-stop shop, offering checkups, prescriptions, and over-the-counter medications under one roof, not to mention groceries and other convenience items that shoppers can grab on their way home.
2. More money. Healthcare provides an additional revenue stream for retailers struggling to turn a profit.
- Retail stores have the...