HealthIT Answers December 30, 2025
Why 2025 Ended the Era of “Promise-Driven” Health Tech Investment
2025 was not a bad year; it was an honest one. If 2024 was the year healthcare innovation talked loudly, 2025 was the year it cleared its throat and started speaking plainly. Inside health systems, innovation teams were trimmed. Marketing departments were reduced or eliminated altogether. Venture decks stopped leaning so heavily on “potential” and started getting interrogated on procurement pathways, staffing burden, and who exactly would sign the check. This was not a collapse. It was a correction.
Healthcare did not stop innovating in 2025. It stopped subsidizing ambiguity. Solutions were no longer evaluated by how compelling they sounded in a keynote, but by whether they could survive contact...
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