Forbes September 29, 2025
Jennifer Jay Palumbo

When Serena Williams steps onto a court, history tends to follow. Now, she is channeling that same tenacity into a different arena: health equity. This week in New York City, Williams joined Reckitt, the company behind trusted brands such as Lysol, Enfamil, and Mucinex, to announce the U.S. expansion of Catalyst, a social impact investment program designed to close gaps in access to healthcare and hygiene.

The program’s mission is ambitious. Reckitt Catalyst has pledged up to £10 million over five years to support 200 entrepreneurs worldwide, with a focus on women-led and underrepresented founders. The goal is to deliver health and hygiene solutions to five million people by 2030.

Kris Licht, CEO of Reckitt, put it plainly: “Through Reckitt...

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