Healthcare CRM: What To Consider On The Implementation Journey

Forbes January 14, 2022
Tom Hileman

Harvard University marketing professor Philip Kotler has a famous quote:

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today, we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”

I believe that today we’re headed into the next stage of marketing, characterized by a focus on engagement and personalized content. This means that customer relationship management (CRM) is essential to keeping patients actively connected with your healthcare organization.

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