AXIOS February 28, 2022
Erin Brodwin

Venture capitalists are amping up their bets in sleep and movement tracking, according to a new PitchBook report.

Why it matters: Startups and tech giants have been working on fitness and sleep devices for roughly the past decade, and today, affluent consumers have their pick of Oura rings, Whoop bands, Apple Watches and Google Nests.

Flashback: Wearables have been popular for ages, but Amazon and Google began investing in bedside sleep trackers last year.

  • Last July, Amazon was given the federal green light to use radar for sleep tracking.
  • And last March, Google unveiled sleep sensing in the latest iteration of its Nest device.

Driving the news: In recent years, more of the devices have incorporated artificial intelligence...

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Topics: Digital Health, Investments, Survey / Study, Technology, Trends, Wearables
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