MobiHealth News September 17, 2024
The acquisition will combine the companies’ offerings aimed at helping drive customer engagement by elevating consumer experiences and operational efficiencies.
Digital healthcare technology company mPulse announced that it has acquired healthcare-focused consumer engagement technology company Zipari.
The deal aims to combine mPulse’s Health Experience and Insights (HXI) technology with Zipari’s capabilities that enable healthcare organizations to drive “highest-value customer engagement actions” while simplifying back-office workflows.
According to mPulse, HXI uses predictive analytics and connected digital experiences to help health plans anticipate the needs of individuals and launch optimal personalized digital experiences more efficiently.
The combination of the two companies’ offerings is designed to deliver significant value for health plans, third-party administrators (TPAs) and healthcare organizations by elevating consumer experiences, operational...
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