Health systems partnering with urgent care clinics can strengthen brand, attract new revenue

Healthcare Finance News June 11, 2019
Jeff Lagasse

Urgent care clinics cater to a growing need for consumer service and convenience, and partnering with them can enhance a health system’s brand.

The way health systems interact with patients has been steadily changing to become more like retail services. Call it the “retailification” of healthcare: People are becoming accustomed to interfacing with health services that are accessible, convenient and have a strong service component attached to them.

Urgent care clinics, which have emerged in greater numbers over the past few years, cater to this growing need for consumer convenience. Health systems understandably want in on the action, but rather than make a go at creating urgent care clinics themselves, oftentimes the best strategy — from a financial and strategic...

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