Becker's Healthcare October 15, 2024
Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility.
From basketball to NASCAR, healthcare organizations are recognizing the value of aligning themselves with major sports teams and events, leveraging these partnerships to reach a wide, diverse audience. Recent deals across various sports leagues illustrate how these partnerships have become a growing trend.
Oakland, Calif.-based Kaiser Permanente recently became a founding partner of the WNBA’s new team, the Golden State Valkyries. As part of this partnership, Kaiser Permanente’s logo will be displayed on the front center of the team’s home and away jerseys. Additionally, the health system will serve as the official medical provider for the Valkyries.
Similarly, Memorial Hermann Health System in Houston...
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