eMarketer January 3, 2022
The data: In 2022, about 74% of health system executives will likely invest in technology that supports patient access and convenience (like self-scheduling, bill-pay, and price transparency tools), per a December 2021 KLAS and Center for Connected Medicine Report.
Why it’s worth watching: In 2021, consumers demanded their digital healthcare experience to match their retail one—and healthcare execs are finally reacting.
Major online retailers like Amazon are increasingly offering consumers flexible payment options like Buy Now, Pay Later (BNPL)—and consumers want to see these sorts of payment plans in healthcare, too.
- About 43% of US consumers would use BNPL to make high-value purchases, according to a 2021 joint report by PYMNTS and Amazon Web Services (AWS).
- And about 36% of patients would like payment plan options if they’re not able to pay...