Newswire June 16, 2025
VBRO technologies emerge as essential investments for payers navigating CMS and state-driven payment reforms, according to 849 executives polled pre-AHIP 2025
LAS VEGAS, June 16, 2025 (Newswire.com) – In the lead-up to AHIP 2025, a national survey conducted by Black Book Research reveals that an overwhelming majority of attending payer executives and health plan leaders have identified Value-Based Reimbursement Optimization (VBRO) as their organization’s top strategic IT focus in 2025.
The survey, conducted across 849 managed care executives, half of whom are AHIP 2025 attendees, highlights how rapidly accelerating federal and state mandates around alternative payment models (APMs) are driving investment in scalable, payer-focused reimbursement technologies.
“Health plans can no longer afford to be reactive,” said...
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