Health Insurers Look to Move Ex-Medicaid Customers to Obamacare

Insurers hope to soften the financial hit from the expected end of the Covid-19 health emergency next year by steering some of their departing Medicaid enrollees into their individual marketplace plans.

Doing so will give carriers like UnitedHealthcare, Aetna CVS Health, and Ambetter Health, Centene Corp.‘s marketplace provider, an opportunity to retain billions of dollars in revenue that would otherwise disappear. That’s because millions of their Medicaid managed care enrollees will no longer qualify for Medicaid once the public health emergency is lifted and the federal requirement for continuous Medicaid enrollment ends.

That continuous coverage...