Becker's Healthcare July 11, 2018
More than a dozen health insurers are shrugging off political uncertainty and the Trump administration’s recent suspension of the ACA’s risk adjustment payments to enter the individual marketplace, according to Bloomberg.
Leaders of the surge are health insurance startups Bright Health and Oscar Health. Bright Health, led by former UnitedHealthcare CEO Bob Sheehy, revealed July 11 it will offer ACA marketplace products in five more cities in 2019. It currently operates on the marketplace in two markets.
“Early on, there was the wrong model and the wrong pricing level,” Mr. Sheehy told Bloomberg. “Now the market’s stabilized, so we think it’s a terrific opportunity.”
The move mirrors the strategy of Oscar, which filed plans to offer individual marketplace coverage in...
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