Health Insurance Costs Are Growing Too Expensive for Small Businesses

Health Payer Intelligence March 1, 2024
Kelsey Waddill

Even small businesses that currently can afford health insurance face a steep cost cliff if premiums increase.

While small businesses know the advantages of providing health insurance, many employers are concerned about the rising costs of health benefits, with most businesses that do not offer health insurance saying it is too expensive for them to cover, according to a survey from eHealth.

In January 2024, eHealth interviewed 560 small and mid-sized business owners using a third-party survey tool. Almost half of the participants ran businesses with less than 50 employees.

Small business owners are aware that offering health insurance is key to attracting and keeping high-achieving employees.

“It’s a challenging time for smaller employers,” the survey began. “Most say it’s...

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