Health care must learn from consumers to grow: McKinsey report

AXIOS April 29, 2024
Erin Brodwin

Health care businesses must be consumer-friendly to remain profitable, a recent McKinsey report finds.

Why it matters: The booming $1 trillion U.S. health and wellness market gives health care organizations a rare chance to command more business with better user experiences.

Zoom in: Patients are increasingly judicious health care shoppers, and health care organizations that provide consumers with accessible, affordable and high-quality care will prosper above those that don’t, per the report.

• Consumers are spending more on health and wellness but remain unsatisfied and seek more digital engagement and support.
• People largely trust health care organizations with their data, and those businesses can do more with it.
• In economically uncertain times, people are increasingly researching before making purchases —...

Today's Sponsors

Today's Sponsor