Health-care insurers are beefing up their apps to make you like them more

CNBC January 27, 2018
Bertha Coombs

• The use of telemedicine appointments is rising as the flu season rages on.
• Oscar Health said nearly two-thirds of its customers use telemedicine services, ranging from doctor visits to phone consultations.
• Last year, less than half did.

House calls from doctors may be a throwback idea, but this year health-care firms are making a hard push to engage patients more where they live: On their mobile phones. It’s a matter of savings and building customer loyalty.

“Our health clients are now talking a lot about … [digital] technologies that can enable customer experience,” said Gurpreet Singh, U.S. health services sector leader at consulting firm PwC, noting that more than half of health systems have beefed up investments in...

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