Truist October 1, 2024
Jailendra Singh, Jenny Cao, Eduardo Ron, Payton Engdahl

In August, we surveyed ~3,200 consumers across the U.S. on a variety of Healthcare IT/ Digital Health topics (All data is consumer self-reported). Overall, the results support the need of digitization and shift to consumerism in healthcare. With respect to subsectors in our HCIT coverage, survey takeaways bode well for employer benefits (PGNY, ACCD, TDOC), cash pay prescription market (GDRX), and DTC healthcare (HIMS, TDOC) areas. Among individual companies in our coverage, we have Buy ratings on PGNY and ACCD, though we recognize that risk-reward is not as attractive as it was 12 months back because of recent company specific challenges.

Results Underscore Our Thesis on the Need for Healthcare Disruption. Around 59% of consumers trust their PCP for their...

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Topics: Digital Health, Health IT, Patient / Consumer, Provider, Survey / Study, Technology, Trends
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