Healthcare Innovation July 26, 2019
Rajiv Leventhal

In healthcare’s consumer-centric shift, the door has opened for non-traditional companies to disrupt industry norms

For many patients—especially those in the baby boomer and Generation X cohorts—seeking medical care outside a hospital or physician’s office might seem blasphemous. In the traditional healthcare ecosystem, patients wait until they get sick to contact their care providers, then often wait days until they actually get to see said provider, then wait in his or her office to finally get face-to-face time. It’s a continuous cycle that has not changed much over time—until now.

Patients are beginning to realize that waiting days and sometimes weeks to make an appointment with a provider—a 2017 Merritt Hawkins report found that it takes an average of 24...