Oliver Wyman May 12, 2023
By Casey Barnes-Waychus, Chaitra Chandrasekhar, Lucia Uribe, and Katie Collins

How key players can respond to new consumer preferences

While COVID-19 was a tremendous disruptive force in all our lives — leading to the loss of life, the loss of livelihoods, and impacts still being felt to this day — it did offer many with a luxury rarely experienced in our modern culture: an opportunity to re-evaluate our lifestyles.

The opportunity came paired with a heightened and increased focus on health and wellbeing, so it should be no surprise that many re-evaluated and decided to prioritize wellness in a post-pandemic world. While the wellness industry — like most industries — shrank during the early phase of the pandemic, it is projected...

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