Oliver Wyman May 12, 2023
How key players can respond to new consumer preferences
While COVID-19 was a tremendous disruptive force in all our lives — leading to the loss of life, the loss of livelihoods, and impacts still being felt to this day — it did offer many with a luxury rarely experienced in our modern culture: an opportunity to re-evaluate our lifestyles.
The opportunity came paired with a heightened and increased focus on health and wellbeing, so it should be no surprise that many re-evaluated and decided to prioritize wellness in a post-pandemic world. While the wellness industry — like most industries — shrank during the early phase of the pandemic, it is projected...