McKinsey November 15, 2024
AI-powered solutions can unlock insights from previously inaccessible data and enable consumer engagement and personalization at an unprecedented scale, in turn lifting healthcare business outcomes.
In the rapidly evolving healthcare landscape, AI has the potential to reshape how consumers engage with medical services. Today, consumers in the United States can struggle with everything from finding the right insurance coverage to understanding when they should see a doctor, what it will cost, and how to manage their health. Many spend hours researching, conferring with friends and family, and calling providers and payers to find answers to their questions. In fact, a quarter of consumers we surveyed say they are not able to get the care they need when they need it.
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