Senior Housing News August 29, 2024
Tim Regan

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In the coming years, the senior living industry faces an interesting trend called the “half-back phenomenon.”

No, this is not related to football. Instead, the term refers to older adults who moved to places like Florida after retirement, and are now moving to cities about half the distance back to their original homes. The phenomenon was detailed in a new NIC MAP Vision report.

This and other trends mean that operators will have opportunities to attract older adults where they are living and aging in place, “even in metros with stagnating or even declining total populations,” according to NIC MAP Vision.

“The primary driver of senior population growth is aging in...

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