Health Populi October 11, 2024
The marketing for purchasing digital health technologies is expecting to grow, driven by increased consumer demands for tech-based solutions, improved outcomes enabled through the innovations, and cost savings derived from deploying the technologies. That’s the top-line finding in the 2024 State of Digital Health Purchasing from the Peterson Health Technology Institute (PHTI).
PHTI surveyed 322 digital health decision makers working in employers, health plans, and health systems, fielding the study in July and August 2024.
3 in 4 purchasers grew spending on digital health technologies in the past two years, PHTI learned.
While most purchasers plan to increase spending on digital health tools, there is interest in adopting risk-based contracts where vendors share in the success (or lack thereof) of...
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