Senior Housing News September 18, 2024
As life plan communities seek to best position themselves to capture future demand, many are honing growth strategies, including swapping skilled nursing for other product types, including memory care.
Memory care offerings in life plan communities have grown at a slower pace in recent years compared to non-life plan communities. According to NIC Head of Research and Analytics Lisa McCracken, many life plan communities were originally developed without memory care in mind, but over time, the need grew for providers to offer cognitive support and dementia care. Those factors have set the stage for a slower pace of memory care growth in life plan communities. But demand and skilled nursing conversions in 2024 have changed those trends.
“This need also...
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