PYMNTS.com April 10, 2024

Big Tech giants have always targeted enterprises.

And with the recent announcement during Alphabet’s annual Google Cloud Next conference in Las Vegas on Tuesday (April 9) of several new, business-focused artificial intelligence (AI) updates to Google Workspace, the impact of AI software for B2B applications is top of mind for companies looking to modernize their workflows.

That’s because Google’s ambition with its enterprise AI products is not just to streamline tasks, but to transform them into more intelligent, automated processes.

“With these…advances, enterprises can do things today that just weren’t possible with AI before,” Sundar Pichai, Google CEO, said during Tuesday’s event.

One of the advances Pichai was referring to is the announcement of Google Vids as a...

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