Google’s Acquisition Of Fitbit Makes Sense For Both Companies — And The Wider Healthcare World

Forbes November 11, 2019
Forrester

Google has announced that it will acquire Fitbit for $2.1 billion. This acquisition will improve Google’s health and wellness offerings and makes it more competitive. Forrester forecasts that smartwatch sales will surpass those of fitness trackers in 2020, with Apple Watch being the market leader. If Google hopes to catch up, it will need to address broader data privacy concerns prevalent among consumers — as only 25% trust Google to protect their data. If Google can do this, it will find ample opportunity in healthcare. Sixty-five percent of consumers age 65 and older reported a willingness to share data from smart devices with their healthcare providers. Meanwhile, health insurers like UnitedHealthcare, Aetna, and Devoted Health have begun subsidizing the cost of...

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