Computerworld March 12, 2025
A potential deal to acquire AdHawk Microsystems would buy the company advanced eye-tracking capabilities.
After abandoning its Google Glass smart glasses in 2023, Google seems ready to take another kick at the can with what will reportedly be a $115 million acquisition of Canadian startup AdHawk Microsystems.
AdHawk has developed camera-free, MEMS-based eye-tracking technology that offers an accurate, low-latency view of where the user is looking, using considerably less power than camera-based systems. The company designs and produces all of the system’s components, “from silicon to cloud” — the chips and micro optics, the hardware, with reference designs, and the algorithms and software necessary to make it all work.
Bloomberg reported on the potential acquisition Tuesday, citing “people with knowledge...
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