CNBC January 11, 2024
Alex Koller

Key Points

– Google launched several new AI tools for retailers to improve online shopping experiences and other retail operations.

– Among the new products is a generative AI-powered chatbot that retailers can use on websites and mobile apps.

– Google Cloud’s offerings are the latest example of generative AI’s growing influence in the retail industry.

Google launched several new tools for retailers using generative artificial intelligence to improve online shopping experiences and other retail operations, its cloud business announced in a release Thursday.

The suite of new products includes a generative AI-powered chatbot that retailers can use on websites and mobile apps. The virtual agents can talk to consumers and offer product recommendations based on shoppers’ preferences, Google...

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