CNBC January 11, 2024
Key Points
– Google’s cloud unit said it will stop charging data transfer fees when customers want to leave.
– The move could put pressure on rivals like Amazon and Microsoft.
– The company said in a blog post that “overly restrictive contracting terms or punitive licensing practices” shouldn’t be a reason for clients to stay.
Google’s latest effort to win cloud deals over larger rivals Amazon and Microsoft involves making it cheaper for clients to leave.
In a blog post Thursday, Google took aim at cloud competitors that it says use their market power to force customers into “punitive” contract terms. Google gave the example of a company charging five times as much if a client uses a competitor’s...
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