PYMNTS.com September 5, 2024
Google’s virtual try-on tool now lets shoppers see how they’d look in dresses.
The tech giant on Thursday (Sept. 5) announced it is expanding the artificial intelligence (AI)-powered offering to cover dresses, one of its most-searched apparel categories.
“This feature is made possible thanks to a generative AI technology we created specifically for virtual try-on (VTO), which uses a technique based on diffusion,” the company wrote on its blog. “Diffusion lets us generate every pixel from scratch to produce high-quality, realistic images of tops and blouses on models.”
However, testing the diffusion technique for dresses uncovered a pair of challenges. For one, dresses in many cases feature highly detailed designs. Google compared it to trying to paint an image on...
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