Drug Topics October 31, 2024
Lauren Massaro

GoodRx’s new e-commerce service further expands access to Opill by allowing consumers to order the birth control directly to their homes without a prescription.

GoodRx and Opill have partnered on a direct-to-consumer e-commerce platform that will enable individuals to purchase eligible health care products and medications for home delivery, according to a company news release.1 The program marks GoodRx’s entry into the OTC market after years of being the leading prescription savings platform in the United States.

“We are thrilled to launch our e-commerce solution with Opill, an initiative that underscores our mutual commitment to more accessible health care,” said Dorothy Gemmell, chief commercial officer at GoodRx, in the release.1 “This new feature will provide patients with a simple, seamless...

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