PYMNTS.com October 31, 2024
Online subscription platform GoodRx entered the over-the-counter market with its new eCommerce service.
“The introduction of this new eCommerce service is part of GoodRx’s broader strategy to further integrate health and wellness brands into its platform, streamlining the purchasing process and increasing accessibility of essential products and medications,” the company said in a news release Thursday (Oct. 31).
Joining GoodRx as “launch partner” in the effort is contraceptive maker Opill, per the release. The partnership addresses “significant gaps” in healthcare access, especially for the more than 19 million women who live in places with limited contraceptive services.
“By removing major obstacles, such as high costs and logistical challenges, this initiative provides another avenue for direct access to OTC birth control,...
Today's Sponsors
Today's Sponsor