GoodRx appoints former PBM exec as permanent CEO
Healthcare DIVE December 17, 2024
Wendy Barnes will take up the role more than a year after the drug discount and digital health company’s founders stepped down as co-CEOs.
Name: Wendy Barnes
New title: President and CEO, GoodRx
Previous title: CEO, RxBenefits
Barnes will officially take on the chief executive position at the drug discount and digital health company on Jan. 1, according to a press release.
She joins GoodRx from pharmacy benefit manager RxBenefits. Barnes also previously served as president of Express Scripts Pharmacy — the prescription delivery arm of Cigna-owned PBM Express Scripts — and group vice president at retail pharmacy Rite Aid.
Barnes will focus on the company’s strategic initiatives, including bringing all pharmaceutical companies’ brand affordability programs onto its platform,...