McKnight's January 10, 2024
Kendra Nicastro

With more than 20 years of experience in the healthcare industry, I’ve witnessed immense change over the years, especially as it relates to recruiting and hiring. And whether your building is hiring direct care staff or executive leadership, being present and standing out from the competition online is critical.

By doing a quick search on any job board, you’ll find that there are more than 8,500 Director of Nursing (DON) positions open nationwide. As we make our way through 2024, nursing centers will need to expand beyond traditional marketing efforts to attract employees.

So where do you start? The answer is closer than you think.

When the number of job openings far exceeds the number of job seekers,...

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