Fierce Pharma December 1, 2023
Denmark-based hearing aid med tech GN is teaming with Design Cells and Soundly in a new campaign that explores the inner workings of the ear through “vibrant visuals.”
This consumer-based education campaign is directed at boosting awareness around hearing wellness, showing the complexities of the ear and how we hear, as well as the often-unknown side effects of losing your hearing.
This includes potential neurological deterioration, as untreated hearing loss has in a recent study been linked to an increased risk of dementia and cognitive decline.
That study, called Achieve, was published in The Lancet this year and found that using hearing aids could reduce the risk of developing dementia by up to 48% in high-risk individuals. There are also...
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