Health Populi February 20, 2025
The nature of retail pharmacy is changing, with both threats and opportunities re-shaping the business itself, and the pharmacy’s role in the larger health/care ecosystem. To keep sharp on the topics, I attended Rx Market Insights: Performance Trends and Outlook for 2025, a data-rich session presented on February 18 by IQVIA and sponsored by Ascend Laboratories. The webinar was hosted by DSN (Drug Store News), appropriately so because the action-packed hour went into detail providing the current state of prescription drugs and the pharmacy in America.
Doug Long, IQVIA’s VP of Industry Relations, and Scott Biggs, the company’s Director of Supplier Services, teamed in the presentation taking on the landscape of issues shaping the U.S. pharmacy marketplace (generic and branded...
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