Global smartphone market to hit decade low in 2023 but Apple could take top spot, research shows

CNBC August 17, 2023
Arjun Kharpal

Key Points

– Counterpoint Research said it expects smartphone shipments in 2023 to decline 6% year-on year to 1.15 billion devices, logging the worst performance in a decade.

– This year, Apple could take the top spot globally in terms of annual shipments for the first time ever, Counterpoint said.

– Apple is gearing up to launch its next flagship smartphone — the iPhone 15 — in September. That could give it a strong showing going into the end of the year, Counterpoint said.

Global smartphone shipments this year are on track to be the worst in a decade, Counterpoint Research said in a report on Thursday, as the market is dragged down by the U.S. and China.

However, Apple...

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