Clinical Trials Arena August 18, 2025
Miranda McLaren

During a recent webinar, clinical trial site and patient recruitment specialists from Fortrea and FutureMeds explored applications for AI in patient recruitment and engagement. While recognising the significant benefits AI can offer, they argued the importance of a more comprehensive approach to improving enrolment through closer collaborations with sites and robust recruitment plans.

In a 2024 study conducted by GlobalData, 76% of surveyed pharmaceutical industry professionals believed that recent advancements in AI and automation are set to have a high or very high impact on improving R&D productivity in the pharmaceutical industry, highlighting the positive impact that these technologies could bring.[i]

When asked by what percentage respondents expect AI-based tools and platforms to increase R&D productivity, the most popular answer...

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