Getting Medicare Advantage members to take advantage of plan benefits

MedCity News May 15, 2022
Steve Wigginton

One way MA plans can stand out in an increasingly competitive market is by making members aware of the benefits they may not even know they have and encouraging them to use those benefits.

There’s no debating that getting Medicare Advantage members to take action on their health gives them a better chance of improving health outcomes, but successfully doing so can be a considerable challenge.

That said, there is one thing all Medicare Advantage plans should be doing to keep their members healthy and keep their plan visible in an increasingly competitive market: Make members aware of the plan benefits they may not even know they have, and encourage them to use those benefits.

Here are several reasons plans...

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