Skilled Nursing News September 23, 2024
Nursing home operators could strengthen their workforces by taking lessons from the way colleges and universities strategically recruit football players and other athletes.
That’s an idea put forward by Nicole Kaufman, chief transformation officer at Genesis HealthCare, at the recent Skilled Nursing News RETHINK conference in Chicago. Kennett Square, Pennsylvania-based Genesis is one of the largest post-acute care providers in the United States, with a portfolio of nearly 180 skilled nursing centers and senior living communities across 17 states.
Approaching recruiting like a college football program is not just a metaphor, at least for one global restaurant chain. Genesis leaders met with leaders from that restaurant chain and learned about a franchise owner who literally hired a former college football...
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