Becker's Healthcare January 16, 2025
Generative AI will be a major focus of Cleveland Clinic’s marketing department in 2025, its leader told Becker’s.
Like some other big health systems, Cleveland Clinic plans to use the technology to supplement the work of its marketing staffers, said Chief Marketing and Communications Officer Paul Matsen.
Becker’s recently talked to Mr. Matsen about what his department intends to concentrate on this year. The conversation has been edited for clarity and brevity.
Question: What are you focusing on in 2025?
Paul Matsen: We continue to invest heavily in content, including building a top-tier health library that educates patients worldwide. This library has driven record traffic to our website. We’re adding more video content, alongside written articles, graphics and photography, to...
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