CNBC January 17, 2024
Alex Sherman,MacKenzie Sigalos

Key Points

– Generative AI discussions have dominated private and public discussions at the World Economic Forum in Davos, Switzerland.

– Higher generative AI accuracy is needed to advance the technology into new use cases, said Intel CEO Pat Gelsinger in an interview.

– Human co-pilots and confidence level testing will increase confidence in the technology, said Salesforce’s CEO of AI in an interview.

DAVOS, Switzerland — The rise of generative artificial intelligence has dominated private and public discussion at the World Economic Forum as the world’s largest technology companies, including Salesforce, Microsoft and Google, temporarily take over local storefronts as a show of force to conference attendees.

While 2023 highlighted the technology’s ability, 2024 will be about increasing the...

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